Thorntons

The classic British chocolatier required a commercially driven proposition that would grow sales throughout the year and support key trading periods such a Valentine’s day, Easter and Christmas.

We like the idea that Thorntons is in the business of chocolate; but we also like the idea that Thorntons is in the business of making people SMILE.

We believe that our 101 Reasons creative has given the business a much wider offer.

Master brand strategy

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Profiling our customer

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Social media strategy

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Making smiles through charitable partnership

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Campaign creative

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