MSD Animal Health

As market leader, MSD Equine understand the importance of preventative healthcare and desired to lead the conversation on vaccination to keep Britain’s horses healthy.

Placing vaccination firmly on the nation’s agenda and bringing together the equine world, TOB developed a national campaign designed to help minimise the risk of infectious diseases and promote the use of preventative healthcare.

Welcome to Keeping Britain’s Horses Healthy.

Campaign strategy

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Creating the campaign identity

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Supporting vets

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Owner engagement: Finding Britain's greatest horse

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Supporting yard owners

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