Age Friendly Manchester

Age Friendly Manchester is leading the way in understanding and embracing the opportunities of an ageing population by providing a voice and driving social change.

TOB worked with the Age Friendly Manchester team to further its impact by bringing clarity to its proposition and developing the brand to globally position Age Friendly Manchester as a centre of excellence for research, policy and practice in the field of ageing.

Brand strategy: Making the complex simple

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Brand identity and story

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Campaign creative

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