Blog

As the hazy cloud of Christmas has now lifted and we’ve truly got stuck in to the New Year we’ve noticed a theme developing – one of focus and broader conversations.

We recently tweeted a picture of the new La Petite Mort album pack from James, which arrived at our offices and turned their biggest fan (our studio manager) into a kid on Christmas morning.

Apple, Nike, Adidas, H&M, IKEA, Starbucks, HSBC, Duravit, Duracell, Michelin, Intel, Cisco, IBM, Nokia, Nikon, Ernst and Young, Parcel force, Pfizer, Vodafone; global brands with strong identities, clear messages and one consistent challenge; communicating a global brand locally.

A new year equals new predictions. And there are plenty out there prophesising about marketing, disciplines, fonts and graphics.

That the best brands are those which truly reflect the DNA of a business is evident.