Cities of hope Few weeks ago nine artists got together in Manchester to participate in a Vestige street art convention in the Northern Quarter called Cities of hope.
Happy Summer 2016! Summer does not start until the new Estrella Damm advert is on air, at least for those living in Catalonia. Estrella Damm, the most famous beer from Barcelona, has taken over the concept of ‘summer’ as Coca-cola did with their Christmas’ truck advert.
What’s in a name? Your name is your primary form of identity bringing along with it a number of attributes and perceptions. This is as true for organisations as it is for people. Brand names are the first opportunity any business gets to stand out - for good or bad - with the name and its reputation often proceeding engagement, making first impressions that bit more important.
About city branding... Right before I moved to Manchester, a family friend’s son approached his mum with a confused look on his face and asked which ‘Manchester’ I was moving to: Manchester United or Manchester City?
Divide and conquer At TOB we often talk about ‘dividing and conquering’. As an ancient proverb professing that the best strategy to rule a large country is to divide your men, we use it to create efficiency for clients and to play to our strengths. However, while in a recent messaging workshop it occurred to us that this mantra was eminently transferable to the world of branding.
