When we first met Rocol their business was split between the 2 core markets of ‘Lubricants’ and ‘Site Safety’. This was appropriate from an internal perspective but presented a confused and disjointed message to the market that meant that sales and development opportunities were being missed.
TO’B developed a proposition for Rocol that could be taken to both markets as one core brand. ‘Performance you can trust’ became the central proposition, alongside a new identity and communications toolbox that was flexible and adaptive.
A reinvigorated brand with an identity that is instantly recognisable and supports the sense that the business is driving itself forward.
The communications toolbox has been applied to core literature, vehicle livery, the Rocol product range, direct campaigns / communications and all business collaterals.
Rocol have been able to enter new markets, consolidate existing clients and present the business as one entity. Increasing sales and clarity of message.